February 19

Is the Media marketing funnel still relevant?

 

Tesla’s marketing approach isn’t based on any of the techniques we’re doing to boost sales and brand awareness today. There is a great deal to be learned from them. On the other hand, contradicts the trend of generating TV ads and attempting to sell its products to the general public. However, we all know that having a fantastic product in a cave isn’t going to sell it. Tesla, on the other hand, focuses on recommendations and word-of-mouth marketing. Tesla’s customers are effectively marketed to by the fact that it does not promote to them directly.

Since it was first explored in the late 1800s, the funnel has been a mainstay of marketing theory. In some ways, this will work best with the way most people think.

Customers can still be moved from awareness to consideration, intent, purchase, loyalty, and advocacy. However, the introduction of ecommerce, social media, startup culture, and the blurring of B2B and B2C divisions have combined to completely transform consumer journeys.

The idea that funnel marketing is no longer effective has gained a lot of traction among marketing and advertising experts. The headlines are familiar: “funnel marketing is dead,” “conventional marketing is dead,” and “funnels are outmoded.” However, funnels aren’t really dead. Modern marketers can still use the marketing funnel; we simply need to rethink it for the digital age rather than relying on antiquated funnel models. Consider it Funnel Marketing 2.0.

Modern funnels recognize each buyer’s unique journey rather than pushing persuasion-heavy material and aggressive pitches. Modern funnels take into account the fact that the purchasing process is no longer linear, but rather a complex one that zigzags and zags before clients make a purchase.

In the age of online buying, customers have more influence. While using the standard marketing funnel makes little sense, funnel marketing plays a vital function in your marketing approach. To make the most of your marketing resources, embrace funnel marketing 2.0 to create a relationship with new customers, current clients, and repeat purchasers.

Marketing through a funnel is still very effective.

Some are advocating for the complete abolition of funnel marketing, but we believe this is premature. Marketing through a funnel is still quite effective. At its foundation, funnel marketing is about comprehending the customer’s journey and applying what you’ve learned to create a successful strategy. You risk wasting budget dollars and time on expensive approaches that don’t work if you don’t use funnel marketing. Here’s why current funnel marketing is still necessary for brands.

  1. Keep your customers in mind.

Funnel marketing provides a high-level perspective of the processes clients typically take to make a purchase to your team. Perhaps you’ve been churning out social media updates in the hopes of attracting more clients. However, when you examine your funnel, you’ll notice that your consumers aren’t even on social media; instead, they prefer to communicate by SMS. Funnel marketing allows you to reach out to customers through the channels they prefer. As a result, your brand will be more relevant to potential customers, resulting in more interaction and leads.

  1. Conserve resources and find a way to alleviate the pain and grow the business.

Marketing and sales must constantly demonstrate how their efforts benefit the bottom line. Fortunately, funnel marketing can assist firms in determining where they should focus their marketing efforts. It can even demonstrate which efforts resulted in the best return on investment. Instead of wasting money and effort on useless techniques, put your money and time where it will make a difference. For example, if you didn’t have information from your funnel, you may spend a lot of money on a live event to generate leads. However, with funnel marketing, you can see that the majority of your clients come in via your internet rather than in person. By focusing on web leads rather than low-return initiatives like live events, you can save money and time.

  1. Effective automation with sequence and AI Bots

Automation is also possible with funnel marketing. Create a rough outline of how clients make purchases so you can automate time-consuming procedures. Create an automated welcome sequence if you know your consumers are likely to join up for your email newsletter. Provide free resources, coupons, and valuable information to these subscribers on a regular basis. Without you lifting a finger, this warms up your leads and moves them closer to making a purchase. You can also make the most of your employees’ time by automating processes. With funnel-based automation, you can stay lean and run with a streamlined crew.

The classic funnel is being rethink.

Of course, you can’t achieve these advantages by sticking to a typical marketing mindset. You must embrace a funnel that has been upgraded. Although the funnel is a useful model, it may not necessarily mirror reality, particularly in the digital age. This is due to the fact that the original sales funnel model was created in 1898, and a lot has changed since then! Traditional funnels were linear and made a lot of assumptions about the purchasing process. However, we live in a world where customers may communicate with one another, read reviews, and look at your goods before engaging with your business.

In a nutshell, purchasers are extremely unreliable. That means you’ll need a funnel designed specifically for the digital age. Engaging and real connections are the goals of digital funnels. In a funnel marketing renaissance, brands are constantly dancing with leads and customers. The funnel’s evolution is fantastic news for businesses searching for new ways to expand. Traditional funnel stages (awareness, interest, decision, and action) may still occur today, albeit in a different order. Customers are now bouncing around the different stages of the funnel, making it a very dynamic process. The client lifecycle is the emphasis of Funnels 2.0. It allows your brand and customers to be more human. Modern funnels, when done correctly, provide you with additional context and tools to customize the brand experience, allowing you to go deeper into customer ties and boosting sales.

5 ways to use today’s funnels  

Customers may be more unpredictable today, but that doesn’t imply the purchase journey can’t be predicted. All you need is a plan that allows you to nurture as many leads as possible. The idea is to use modern funnels. Let’s take a look under the hood and see what we can do to replace your outdated funnel. Consider funnels 2.0 as a maze with various entrances and exits, rather than a straight process. To modernize your funnel and improve the consumer experience, use these five tips.

 

  1. Focus on what works with new strategy

When you’re revamping your plan, it’s tempting to start from scratch. However, just because you want to modernize your funnel doesn’t mean you have to replace everything. Don’t change a strategy or channel that is currently performing effectively for your brand. It’s always more difficult to build a successful funnel from the ground up. You are free to change your approach, but you should think twice about abandoning efforts that are bringing you additional business.

  1. Recognize & understand the Omni-channel experience.

For years, people have talked about omnichannel as if it were a pipe dream. But, especially with modern funnel marketing, omnichannel is a reality. Customers interact with your business through many channels at different times, which is known as omnichannel. No matter where leads find you, the goal is to provide them with a consistent, high-quality, tailored experience. Without funnels, it’s difficult to perform multichannel marketing strategically. It’s not about being on every channel imaginable; it’s about strategically choosing your channels to maximize your return on investment. To find out which channels your clients prefer, conduct a survey. Allow the data to guide your decisions. Without facts, don’t make any assumptions about your audience; they’ll always surprise you. Choose the top 3-5 platforms used by your clients and concentrate your efforts there.

To adapt your brand’s message while obtaining new leads, use best practices for those platforms. Remember to combine rather than divide your omnichannel efforts. For a seamless experience, your Yelp, Instagram, website, and other platforms must all work together.

  1. Be flexible

Modern funnels aren’t always straight. Customers move through the stages of awareness, consideration, and everything in between. The customer journey has changed dramatically in recent years, but that doesn’t mean it can’t be mapped out. While each customer’s journey will be unique, you can obtain a basic concept of the stages of your funnel. Determine the main paths that buyers follow through your funnel. Do you engage with people on social media, then add them to your email list and invite them to a webinar? It’s helpful to know that this is a common conversion path; understanding these paths can help you optimize and automate your sales process. Determine which client touchpoints result in a conversion. Use this map to allocate your resources for a higher return on investment.

  1. Loyalty above all

Traditional funnels place a lot of emphasis on acquiring new customers. While new customers are crucial, loyal customers are the most effective approach to expand your company. In fact, repeat clients spend 300 percent more than new customers and are 13 percent easier to persuade. Customers that are loyal to your brand might also become brand champions. They’ll promote your brand on social media and review sites on your behalf. In your funnel approach, emphasize customer loyalty. To keep customers coming back for more, use remarketing techniques like email, PPC, and loyalty programs.

  1. Automate

The beautiful thing about funnels is that they give your client journey some predictability. You may use those pathways to automate the process once you’ve sketched out the paths leads travel to become clients. There are far too many touchpoints with your clients to handle manually. Funnels landing page, for example, is a funnel automation solution that helps marketers bring more leads to purchase.

The bottom line conclusion

Marketing through a funnel isn’t dead; it’s evolved. Keep up with the times by taking a holistic, customer-centric strategy. To keep up with your consumers’ changing needs, give your funnels a makeover for the digital age.

 

 


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